SAN FRANCISCO--(BUSINESS WIRE)--Dec. 8, 2005--CNET Networks, a leading interactive media company (NASDAQ:CNET), today announced "Page Turn," an innovative advertising unit that provides marketers the opportunity to create engaging, interactive multiple-page catalogs. The first ad unit of its kind, the Page Turn (http://www.cnetnetworks.com/advertise/gallery/index.html) offers a compelling and informational experience to the user, while at the same time letting marketers showcase a variety of products in front of CNET Networks' large and passionate audiences.

The Page Turn debuts today on CNET.com (www.cnet.com) with a holiday product catalog from leading retailer Circuit City Stores, Inc. (www.circuitcity.com). With Page Turn, Circuit City is able to display a five-page product catalog featuring hot digital cameras and camcorders this holiday season. Consumers can browse through the catalog by dragging the page back, or simply clicking through it with their mouse, never leaving the CNET.com page they originally visited.

"As a multi-channel retailer, it is important to consistently show the depth and breadth of our product selection to our customers no matter which channel they choose to shop," said Fiona Dias, Circuit City's senior vice president and chief marketing officer. "The Page Turn ad unit offers an interactive and compelling way to showcase these products. We are also able to significantly extend the reach of catalogs beyond our website."

The Page Turn ad unit is ideal for advertisers who use catalogs or printed brochures as part of a multi-channel marketing approach, giving them a strategic new way to communicate with their best online customers and prospects. The unit can also work as a lead-generation tool by incorporating various data-capturing forms. For example, an automotive manufacturer could use the Page Turn to display their hottest new models, showing page after page of the interior and exterior features, and then provide users with the ability to enter their zip code to locate the nearest dealer for a test drive.

"The Internet is unmatched in its ability to engage and connect with the user, and the Page Turn marks another exciting step in how marketers are increasingly able to package depth of information into a fun and interesting ad unit," said Laura Froelich, vice president of marketing innovation at CNET Networks. "We are excited to introduce the Page Turn, which has the potential to be leveraged by marketers from numerous industries who want to engage with passionate users across our network."

About CNET Networks, Inc.

CNET Networks, Inc. is a worldwide media company and creator of content environments for the interactive age. CNET Networks takes pride in being "a different kind of media company," creating richer, deeper interactive experiences by combining the wisdom and passion of users, marketers and its own expert editors. CNET Networks' leading brands -- such as CNET, GameSpot, MP3.com, Webshots, and ZDNet -- focus on the personal technology, entertainment, and business technology categories. The company has a strong presence in the US, Asia and Europe.

CONTACT: CNET Networks, Inc.
Sarah Cain, 415-344-2218 (Media)
sarah.cain@cnet.com
Cammeron McLaughlin, 415-344-2844 (Investors)
cammeron.mclaughlin@cnet.com

SOURCE: CNET Networks, Inc.