SAN FRANCISCO & SUNNYVALE, Calif.--(BUSINESS WIRE)--April 24, 2008--CNET Networks, Inc. (Nasdaq:CNET) announced today with Yahoo! Inc. (Nasdaq:YHOO), a broad, three-year strategic partnership that includes content, advertising, and search marketing components. This partnership creates unparalleled value for users and marketers alike. CNET, as the leader in technology media, provides category expertise and trusted, engaging content destinations for consumers, while Yahoo! brings scale and a broad advertising platform to increase revenue and distribution for its partners.

    Under the partnership:

    --  CNET.com will become a major third-party provider of
        technology content on Yahoo! Tech and Yahoo! News, which will
        significantly add to its current offerings and ensure that
        Yahoo! will continue to provide its audience with the best
        news, reviews, and videos about technology and consumer
        electronics;

    --  CNET Networks will be able to sell ads against its own
        audience on Yahoo! properties, giving its marketing partners
        the ability to efficiently and effectively scale their
        marketing programs across CNET Networks and the Yahoo!
        network;

    --  Yahoo! will be able to sell display advertising inventory
        across CNET Networks' category defining brands, which will be
        key components of Yahoo!'s publisher network; and

    --  Yahoo!'s toolbar will be broadly distributed through a newly
        constructed program at CNET Download.com, the world's largest
        resource for safe, secure and trusted downloads.

"After evaluating several alternatives, we are extremely pleased to engage with Yahoo! in this broad, long-term relationship. By partnering with the world's largest portal, we're giving more people access to CNET.com's award-winning content, and driving new revenue streams into our business model," said Neil Ashe, chief executive officer, CNET Networks. "Yahoo!'s position as the top Internet property in the U.S., and the breadth of its advertising relationships, complements our deep relationships with marketers in key categories. Working together, we have the ability to build more robust content environments and more comprehensive programs for our marketing partners."

Content

CNET.com will provide technology content, including news, product reviews and original video, to Yahoo! Tech and Yahoo! News. The agreement significantly expands the technology content currently available on Yahoo!, and will include hundreds of monthly news stories from News.com, as well as hundreds of CNET.com product reviews. Through this partnership, CNET.com extends the reach of its brand to tens of millions of people on Yahoo!'s content sites in the U.S.

Advertising

Through this partnership, Yahoo! will provide its advertisers with access to CNET Networks inventory across key brands, including BNET, CNET.com, GameSpot, TV.com, and CHOW. With the use of Yahoo!'s advanced behavioral targeting technology, Yahoo!'s marketers can leverage the publishing channel to reach their customers within CNET Networks' category-specific areas.

The partnership will also enable CNET Networks to provide its advertisers with extended reach and frequency of messaging by targeting CNET Networks' users while they are on the Yahoo! network. Finally, CNET Networks will offer its marketers increased video reach and scale as CNET Networks sells the advertising programs associated with the technology video content that it provides to the Yahoo! network.

"This announcement builds on our strategy to be the partner of choice for leading Internet publishers looking to maximize their revenue potential and audience engagement," said Todd Teresi, senior vice president of the Yahoo! Publisher Channel. "The combination of CNET Networks' leadership position in technology content, and Yahoo!'s millions of users and high-quality advertisers seeking to reach audiences interested in technology, will provide the most effective opportunity to deliver targeted, relevant marketing messages to highly-qualified mass audiences."

This partnership will enable Yahoo! to have the richest content and advertising inventory available on the Internet in the technology category, which will provide a "must buy" opportunity for advertisers seeking relevant audiences at scale via an easy, end-to-end solution.

Toolbar

CNET Download.com is the most trusted resource on the Web for safe and secure downloads. Each month, millions of people visit CNET Download.com to choose from more than 60,000 free downloads, including software, music, and games. CNET Download.com will work closely with its independent software vendors (ISVs) to package and promote the Yahoo! Toolbar, giving Yahoo!'s products exposure to millions more consumers each month. Yahoo! Toolbar, which was the Web's first downloadable toolbar and is currently available in more than 14 markets, helps users simplify their Web routines on and off Yahoo.com.

"Our goal is to offer users access to the most comprehensive and relevant content on the Web. This partnership gives us the ability to extend our reach with Yahoo! Toolbar and to make Yahoo! Search a starting point for CNET Download.com's global community," said Vish Makhijani, general manager and senior vice president, Yahoo! Search.

About CNET Networks

CNET Networks, Inc. is an interactive media company that builds brands for people and the things they are passionate about, such as gaming, music, entertainment, technology, business, food, and parenting. The Company's leading brands include BNET, CNET, GameSpot, TV.com, and CHOW. Founded in 1992, CNET Networks has a strong presence in the US, Asia, and Europe.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.

This press release contains forward-looking statements that involve risks and uncertainties concerning Yahoo!'s strategic partnership with CNET Networks, Inc. (including without limitation the statements contained in the quotations from management in this press release), as well as Yahoo!'s strategic and operational plans. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, the possibility that expected or planned implementations described may be delayed, may not ultimately be implemented, or if implemented may not be successful; and the anticipated benefits described to Yahoo! may not be achieved. More information about potential factors that could affect Company's business and financial results is included under the captions, "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in Yahoo!'s Annual Report on Form 10-K for the fiscal year ended December 31, 2007 which is on file with the SEC and available at the SEC's website at www.sec.gov.

    CONTACT: CNET Networks, Inc.
             Sarah Cain, 415-344-2218
             sarah.cain@cnet.com
             or
             Yahoo! Inc.
             Emily Fox, 408-349-8150
             emilyf@yahoo-inc.com

    SOURCE: CNET Networks, Inc.