New Distribution Model Makes It Easy for CNET Networks to Share Content With
Publishers
SAN FRANCISCO--(BUSINESS WIRE)--Dec. 10, 2007--CNET Networks (NASDAQ:CNET)
today announced the Open Content Platform, an easy, scaleable way for CNET Networks
to share content with publishers from around the web, giving consumers access
to the content they want, where they want it. Through the Open Content Platform,
CNET Networks can export the best content from its leading brands BNET, CNET,
CHOW, GameSpot, and TV.com, and import premium content from other publishers
to enhance the user experience on its own sites.
Today, consumers spend almost half of their time online visiting content(1).
To deliver a great user experience, publishers need to give their users the
best content on the topics they are passionate about. With the Open Content
Platform, CNET Networks is creating a way for premium content to flow seamlessly
between publishers in five popular categories - business, technology, food,
gaming, and entertainment. Publishers can incorporate CNET Networks content
through plug-and-play brand widgets available at www.cnetnetworks.com/partnerships,
or work with CNET Networks to develop a customized partnership.
"At CNET Networks we are focused on creating great user experiences through
premium content," said Neil Ashe, CEO of CNET Networks. "With the Open Content
Platform, we are introducing a way for content to move around the web with no
strings attached - putting CNET Networks content in front of people wherever
they want to consume it, and introducing new editorial voices into our branded
destinations."
Partners include AOL, YouTube, and NPD Group, as well as more targeted web
sites and popular blogs such as BuddyTV, Cupcake BakeShop, GeekEntertainmentTV,
The Gothamist Network, Revision3, Savory Cities, Virapop.com, and Wikia.
"Savory Cities users rely on our sites to help them find the best places to
eat in their city," said Chris McBride, CEO of Savory Cities. "The Open Content
Platform lets us enhance our own site with great content from one of the leading
food web sites, and we also benefit from the increased brand exposure of our
video content on CHOW.com."
About CNET Networks, Inc.
CNET Networks, Inc. (Nasdaq:CNET) is an interactive media company that builds
brands for people and the things they are passionate about, such as gaming,
music, entertainment, technology, business, food, and parenting. The Company's
leading brands include BNET, CHOW, CNET, GameSpot, and TV.com. Founded in 1992,
CNET Networks has a strong presence in the US, Asia, and Europe.
(1)Source: Online Publisher's Associations Internet Activity Index, August
2007
CONTACT: CNET Networks, Inc.
Sarah Cain, 415-344-2218 (Media)
Sarah.cain@cnet.com
Cammeron McLaughlin, 415-344-2844 (Investor)
cammeron.mclaughlin@cnet.com
SOURCE: CNET Networks, Inc.
